We strive for unsurpassed professionalism and quality. To achieve this goal, we do certain things: we remain a well organized and thoughtful small family business - we do not grow for the sake of growth, and we put customer experience before profit. We pursue continued training and professional development every year, no matter the expense or inconvenience. We work with people who are better than us and learn from them. We seek and act on customer feedback. We recognize our limitations and act within them. We keep things simple. If it isn't fun, we don't do it. We forget our ego, pride and greed and we never use fluff and hype in our marketing. Most of all, we love backcountry skiing, but safety comes first.